China’s Victoria Secret

Today, I received an email from a friend of mine from Beijing, announcing his new online start-up La miu ( – a China’s Victoria Secret to be. This is at least the second “China’s Victoria Secret” I have heard among my circles of friends. The other one is Herbella ( in Shanghai. Who knows how many more are out there?

Photo credit: be Lamiu girl

The message is clear, though, that the consumer market in China is booming. Continue reading