Last month, I was honored to be invited to a private dinner with Tom Friedman in Shanghai. The dinner was hosted by Peggy Liu, founder of US-China Collaboration on Clean Energy (JUCCCE) to help Friedman get an insider’s view on China.
At the dinner, we (about twelve of us) discussed many challenges as well as opportunities China faces. Some cited the low trust in the Chinese society, others talked about entrepreneurial activities on the ground. I had a chance to give Friedman a copy of my book The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You.
In his recent column “China Needs Its Own Dream,” Friedman pointed out that China needs to define its own dream rather than blindly follow American’s “We all need to be rethinking how we sustain rising middle classes with rising incomes in a warming world, otherwise the convergence of warming, consuming and crowding will mean we grow ourselves to death.”
I am glad he used the size of the Chinese middle class from my book – 300 million people expected to grow to 800 million by 2025.
Luxury retailer Shanghai Tang CEO Raphael le Masne de Chermont told the Wall Street Journal that its Chinese customers spend an average of 500-600 euro per year, which is about twice as much as their counterparts in New York and London.
Chermont also said that Chinese consumers are getting more sophisticated, meaning they are now less about big brand names to show off their status, but more about consuming the luxury.
However, Chinese consumers still want to be re-assured that Shanghai Tang is not just a Chinese brand, but a brand with stores in Paris and New York.
As Chermont pointed out, even though Chinese economy may slow down a little in the coming years, there are still a lot of potentials for growths.
The Helen Wang Group is seeking social media interns to build brand awareness for its newly launched program The Secret of Succeeding in China. You will have an opportunity to learn the latest social media branding and marketing skills. This position is perfect for students who want to learn about this field and prepare for future careers as a social media strategist and online marketing professional. As a social media intern, you will work directly with Helen Wang to create marketing plans and execute social media campaigns. The person must be savvy with social media tools and enjoy creative work.
- Generate ideas and develop social media strategies based on program objectives
- Identify useful social media tools
- Create social media plans to reach targeted demographics
- Execute social media campaigns to increase brand awareness
- Manage daily social media activities on LinkedIn, Facebook and other social media outlets
- Track responses and analyze response results
- Provide weekly report, feedback, and update to the management team
- Strong passion for social media and an active user on Twitter, LinkedIn and Facebook
- Creative, innovative, and ability to learn quickly
- Excellent written and oral communication skills
- Strong interest in China and business
- Proficient with Word, Excel, PowerPoint
- Knowledge of Google Doc, and other Google products
- Knowledge of marketing and branding principles a plus
- Knowledge of Search Engine Optimization a plus
- Bachelor degree in marketing communication is desired but not required
This position is based in Silicon Valley, California, but you can work remotely. If interested, please send an introductory email to info@TheHelenWang.com. Continue reading