The Helen Wang Group Launches “The Secret of Succeeding in China” Program

REDWOOD CITY, Calif. Sept. 10, 2012 – The Helen Wang Group has launched a new program, “The Secret of Succeeding in China,” to help U.S. companies crack the China market. This one-day program, held at Hotel Sofitel, Redwood City, California on November 9th, 2012, combines strategic case studies with hands-on workshops to tackle one of the hardest questions facing U.S. companies: how to succeed in the world’s most populous country.

China’s growing middle class has opened opportunities for companies not just to manufacture there but also to sell into its vast market. “The Secret of Succeeding in China” takes a deep look at why some companies succeeded in China while others failed, and how companies can re-brand and re-position their products and services for the Chinese market. The program also offers a trademarked Success Formula and workbook to guide attendees developing plans to succeed in China.

“This is a very unique program,” said Steve Mushero, founder and CEO of ChinaNetCloud, an Internet server management and cloud computing company based in Shanghai, China. “While there are many conferences and seminars about China, there is no such program that gives people a concrete take-away that they can apply to their businesses.”

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