Secret to Succeeding with Chinese Consumers: Reflections on BYD

Forbes: Helen H. Wang

Ever wondered what BYD stands for?

“It stands for Build Your Dreams,” Xin Jin, a business manager at BYD’s Cupertino, California office told me.  Or that is what most people think. Definitely, that is what Warren Buffett thinks.

In a recent to trip to BYD’s headquarters in Shenzhen, Buffett gave the Chinese electric car maker a big show of support.  “I like the name,” he said, as cited by the Associate Press, “let us ‘build our dreams’ together.”

The America’s most famous investor owns a 10 percent stake in BYD, a $230 million investment that is now worth more than $1.5 billion.

It does not take much research to discover that BYD are the initials of the Chinese characters Bi Ya Di, which does not mean anything but sounds foreign or Western. Continue reading