CCTV Interview: Chinese Spring Festival

I was interviewed on CCTV-America on Friday to discuss the gigantic human movement during the upcoming Chinese Spring Festival – 3.6 billion trips, according to an official estimate.

The Spring Festival, which will officially start on January 31, is the Chinese Lunar New Year. It usually lasts for at least two weeks. During this period, many businesses are closed, and people go home to visit their families or travel for vacation. It is like Christmas in this country.

China has over 260 million migrant workers. They will be going back to their hometowns or villages for the Chinese New Year. For upper middle class Chinese, they will be traveling to overseas. I have seen many Chinese coming to this country for vacation during the Spring Festival.

Still, 3.6 billion trips is a mind-boggling number. That means every single person, including infants and elders, will make 3 trips during the holidays, which seems very unlikely. Perhaps they have a different way to count trips.

Regardless, it is a good sign for the Chinese economy. The Chinese government wants China to move more toward domestic consumption. As Chinese have more income, they will travel more, which, in turn, contributes to a more “service-oriented economy. “

Endure the Hardship of Hardships, Become the Man above Men

An excerpt from The Chinese Dream

When I read the story of a young American woman selling her ova for $7,000 in order to pay off her credit cards, I kept thinking about young women I met in China. They earned about $100 a month, yet saved 80 percent of their incomes to help pay for their siblings’ education. I felt a huge disconnection. Although many people are worried that the middle class in the West is shrinking, Americans still enjoy immense privilege compared to the vast majority of people in the world. To many Chinese rural migrants, enduring hardship is their way of life.

On a hot summer day, I was roaming randomly down Jianguomen Avenue in Beijing. I found myself drawn to a place called Liang Zi Fitness. As soon as I stepped in the front door, six young ladies dressed in the traditional Qipao (pronounced chi-pao), a tradition one-piece body-hugging Chinese dress for women, gently bowed and greeted me, “Welcome, distinguished guest.”

When I asked what Liang Zi Fitness was, one of the girls politely handed me a menu, which described different kinds of acupressure massages combined with Chinese herbal medicine treatments. Having been cheated in a massage salon before, I was suspicious. However, since I did not have any plans that night, I thought I might as well try it. My favorite massage in China is always the foot massage that is not easy to find in the United States. So, I ordered an “empress foot massage,” which cost about $25.

As I was escorted along the hallway, my eyes turned to the grand wall murals that illustrated Chinese ancient mythologies. “This massage place seems a little extravagant,” I thought to myself. It was huge: there were two floors with many individual rooms. Along the way, the staff, dressed in traditional Chinese clothes, would stop, bow, and greet me: “Welcome, distinguished guest.” “Good evening, distinguished guest.”

I was led to a room with a flat panel TV and a couple of massage couches. Before I sat down, a fruit plate and tea were served. Shortly after, my masseur appeared. He introduced himself as “Technician Number 30.” He was about twenty years old, attentive and gentle-mannered. His dark skin tone suggested his rural origin (peasants in China usually have darker skin tone because they labor in the field under the sun; light skin tone is considered more desirable in China since it implies the privilege of city life). In our conversation, I learned that he was from Henan province, which is one of the poorest provinces in China and produces the largest number of migrant workers.

He told me the company recruited him and put him through a strict training program. He earned about 3,000-4,000 yuan ($400-$550) per month as a massage technician, with free meals and lodging. The company used a performance-based point system to encourage good customer service and adroit massage skills. That means the more customers who come back to the same massage technician, the more points he or she will earn, and the higher the rate of pay.

I was more than impressed by everything I had experienced so far—the tasteful interior design, the courteous staff, and the excellent service. “Who is the person who started this company?” I asked.

“He was a poor boy from Henan province,” he said. “His family was so poor that he never tasted meat before he was ten years old. He started out selling barbecued food on the street when he was thirteen years old. He had done many things, including selling fish, trading clothes, and running a restaurant, before he opened his first foot massage business in Henan. It was 1997 and he was twenty-seven years old. Since then, the business has grown so quickly, and he has opened many branches and made it into a franchise business. Beijing has seven Liang Zi locations, and many want to join the franchise. Now he is rich. He has a big house and two cars.”

“What’s his name?” I asked.

“His name is Zhu Guofan,” he said.

A young girl came in to pour tea in my cup. She wore light makeup, with her hair tied up tidily like a stewardess. Quietly, she retreated backwards as if facing an empress. Just as I was wondering how these young men and women became so well trained and who was responsible, my masseur said, “We have been through military training before we joined the company.”

“Military training?” It was as if he had dropped a bomb, and I was immediately alarmed. Having heard so many news stories about hideous abuse to rural migrants, including physical assault and personal humiliation, I was full of sympathy.

“Yes, the company came to our village and recruited us. Then we were all sent to a military compound for one month of military training.”

“What did you do at the military training?”

“We got up early in the morning for running and exercising. During the day, we took classes, learning about acupressure points in the human body, and also the company history, corporate culture, and team building.”

I was taken aback to hear such things at a foot massage salon. “Corporate culture and team building? Tell me, what is your corporate culture? And what is the team building?”

“Working hard and making progress every day, helping each other and working together to succeed, striving for excellent performance, and providing superior customer service,” he said, as if reciting a poem.

“Who paid for all this?”

“The company.”

Suddenly, everything made sense to me. China’s abundant labor source comes with a cost. Imagine how hard it is to train a large pool of rural people with no job skills. Some entrepreneurs like Zhu Guofan took on the task on their own. In addition to training, the company provides lodging and meals, which saves a lot of trouble for these newcomers as they settle into the cities. No wonder the staff was so warm and professional. No wonder this technician knew the company history by heart. No wonder the tea in my cup never got cold.

“This Zhu Guofan,” I said, still in shock. “He was so poor and didn’t have much education, right? How did he know about the franchising business and corporate culture?”

“When the business grew so fast, he realized he needed more knowledge in order to keep up with his business. So he enrolled in an eMBA program (an executive MBA program provided for midcareer entrepreneurs). He took a year off to study management.”

Technician Number 30 continued, “During Chinese New Year, if we do not go back home, the company throws a big party, and the boss gives each of us a red envelope (it is a Chinese tradition to give New Year’s money in a red envelope). The employees here are very happy. Some top performers move up to become managers. They make about 10,000 to 20,000 yuan ($1,470 to $2,940) a month.”

“Is that what you plan to do—become a manager?” I asked.

“Maybe,” he said. Then he added, “Well, in a few years, I may start my own business. Zhu Guofan encourages us to start our own businesses. He said he would help us. There are many opportunities.”

“Is it hard for you, leaving home and working in a big city like Beijing?” I was still probing for some sign of dissatisfaction or bitterness.

He looked at me, with a sparkle in his eyes, and said, “Only if you endure the hardship of hardships will you become the man above men” (a well-known Chinese saying).

I left Liang Zi Fitness late in the night. The lights on Jianguomen Avenue were flickering and shimmering through foggy air, like an abstract painting against dark sky. They were like the sparks I saw in the eyes of Massage Technician Number 30. With those sparks, any adversity or affliction is another stepping-stone to a better life. I have no doubt my masseur will be another Zhu Guofan, and he will be part of the middle class of tomorrow.

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Amazon Bestseller Campaign – $350+ Value Free Gifts and Italy Prize

Dear All,

I wish that 2011 fulfills many of your dreams! One of my dreams this year is to become a bestselling author, and I’d love to have your help!

I am running an Amazon Bestseller Campaign, offering over $350 value in free gifts for anyone who purchases the book on January 25.

The gifts include:

1)      Special report “Secrets of Succeeding in China.” 52 time-proven tips of doing business in China, covering product strategy, distribution, and cross-cultural communications ($199 value, yours free!)

2)       Whitepaper “Best Practices of Social Media Marketing.” Strategies that turn Facebook, Twitter, and YouTube into a revenue generating machine ($149 value, yours free!)

3)      First 10 people who order the book will also receive a free eBook of The Chinese Dream ($14.99 value, yours free!)

4)      An opportunity to win a three-day hotel stay in Rome, Italy ($1396 value, yours free!). [i]

To claim these free gifts, all you need to do is click on the link below and grab yourself a copy of The Chinese Dream ($12.21), and email the receipt from Amazon to amazon1@TheHelenWang.com.

http://www.amazon.com/gp/product/1452898049

The Chinese Dream is a great investment for anyone who wants to understand one of the most dynamic forces shaping our world today. Harvard University Distinguished Service Professor Joseph Nye, former dean of the Kennedy School and former Assistant Secretary of Defense, has recently endorsed the book:

“In a mere two decades China has developed the world’s largest middle class. Helen Wang tells that story – and her own – in this wonderfully informative and readable book.”

The Chinese Dream can also be a great gift for the Chinese New Year, birthday, graduation, etc. A portion of royalties of the book sales will be donated to Natural Resources Defense Council and Half the Sky Foundation.

This offer ends at midnight PST TONIGHT (12am Jan. 26)! So click the link below to purchase the book and email the receipt to amazon1@TheHelenWang.com to claim your free gifts before midnight.

http://www.amazon.com/gp/product/1452898049

Best regards,

Helen

P.S. Remember, to receive your $350+ in free gifts and an opportunity to go to Italy, you must email the receipt to amazon1@TheHelenWang.com by midnight PST TONIGHT (12am Jan. 26).


[i] Terms and conditions apply

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