CCTV Interview: Chinese Spring Festival

I was interviewed on CCTV-America on Friday to discuss the gigantic human movement during the upcoming Chinese Spring Festival – 3.6 billion trips, according to an official estimate.

The Spring Festival, which will officially start on January 31, is the Chinese Lunar New Year. It usually lasts for at least two weeks. During this period, many businesses are closed, and people go home to visit their families or travel for vacation. It is like Christmas in this country.

China has over 260 million migrant workers. They will be going back to their hometowns or villages for the Chinese New Year. For upper middle class Chinese, they will be traveling to overseas. I have seen many Chinese coming to this country for vacation during the Spring Festival.

Still, 3.6 billion trips is a mind-boggling number. That means every single person, including infants and elders, will make 3 trips during the holidays, which seems very unlikely. Perhaps they have a different way to count trips.

Regardless, it is a good sign for the Chinese economy. The Chinese government wants China to move more toward domestic consumption. As Chinese have more income, they will travel more, which, in turn, contributes to a more “service-oriented economy. “

Why Some Brands Succeed While Others Struggle in China

I was invited to be on CCTV-America, the America bureau for China Central Television, to discuss China’s middle class and what it means to Western brands. Here is a clip:

Apparently, CCTV-America was launched last February in the United States. It broadcasts a daily program from its Washington DC production center.