The Secret of Succeeding in China

– A Result-producing One-day Program Designed for Your Success in the World’s Largest Market

The rise of China’s middle class is believed to be the biggest story of our time. A Credit Suisse report predicts China’s consumer market will reach $16 trillion by 2020, overtaking the United States as the world’s largest consumer market.

Is your company prepared to capture these opportunities? What are the risks and challenges? This one-day seminar will uncover the next growth opportunities for your company and help you develop winning strategies to succeed in one of the largest markets in the world. You will learn:

  • Who are Chinese consumers and what they want
  • Identify new opportunities for the next 5-10 years
  • Why some Western companies failed in China and how to avoid their mistakes
  • Best practices from the companies that succeeded and apply them to your business
  • The Secret Revealed: Success Formula (trademark)
  • Step-by-step guidance on implementing the Success Formula for your business
  • Create a road map and action plan to develop your markets in China
  • “Jump-start Package” with shortcuts and resources to help you maximize your chances to succeed with minimal investment

For part of the afternoon, your seminar becomes a result-producing, problem-solving, and opportunity-generating marketing clinic. Attendees will leave the seminar with an actionable plan and customized strategies to profit in China.

Please visit the program website:


The Secret of Succeeding in China program can help your company know what to do – and equally importantly what not to do – in order to become profitable in China. It helps companies prevent headaches and overcome challenges they run into when operation in China.”

Shaun Rein, Founder & Managing Director of China Market Research Group (CMR), author of The End of Cheap China

“This is a very unique program. Where there are many conferences about China, there is no such a program that gives people concrete take-aways that they can apply to their businesses.”

Steve Mushero, Founder and CEO of ChinaNetCloud

“Ms. Wang has a deep knowledge about China and a wide range of connections. She is very instrumental in helping us develop our China strategy.”

Dr. Chris D’Couto, CEO of Neah Power Systems

“We were very fortunate to have worked with Helen Wang on a variety of projects. She is our go-to person for China related clients.”

Avish Dahiya, co-founder and COO of DNA Global Network

Recent Posts

Chinese Consumers Year In Review: Top Ten Stories

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600 Million Consumers, 3 Emerging Trends

The Chinese economy may have slowed down, but Chinese consumers haven’t. They have been surprisingly resilient, driven by the desire for a better life. They are also maturing and modernizing rapidly. Here are three emerging trends about China’s consumers: Continue to read >>

It’s Time For Facebook To Copy WeChat

Many in the West have long disdained Chinese firms as copycats. Some believe that no innovation from China can be called original. But this is changing. In the example of Tencent’s WeChat, the Chinese social media platform, Western equivalents such as Facebook Messenger, What’s App, or Twitter look hopelessly inferior. Continue to read >>

Apple: A Trend Follower In China

It was not too long ago that Apple’s iPhone was a status symbol among young Chinese middle class consumers. This has changed. Chinese consumers no longer buy into the hype they once did in the iPhone. These days, Apple looks like “a trend follower” and is struggling to “keep itself interesting” in China. Continue to read >>

Three Innovative Ways To Reach Chinese Consumers

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Why China Can Dominate Next-Generation Manufacturing

China’s new 10-year plan, called “Made in China 2025,” aims to modernize China’s manufacturing with advanced technologies such as robotics, 3-D printing, cloud computing and big data. There are signs that Chinese industries are catching up with, and in some cases, even exceeding the West. Continue to read >>

How Starbucks Can Help Revive China’s Lost Tea Culture

China may have thousands of years of tea-drinking history, but its tea culture has been largely lost. Enter Starbucks. With Teavana, the U.S. coffee giant can very well help reinvigorate a new tea culture in China. Continue to read >>

Two Reasons Chinese Millennials Have More Cash To Burn

Chinese millennials aren’t indebted with student loans. Many of them don’t have housing expenses. About 90 % of Chinese households own their homes, and 80 % of these homes are owned without mortgages. That is why they spend all of their incomes. Continue to read >>

Three Strategies To Win In China’s E-Commerce Market

China’s e-commerce market is the largest in the world, and has been growing by double digits. However, Chinese shoppers behave differently than their Western counterparts, and market conditions are fundamentally different as well. In order to win in China’s e-commerce market, the following three strategies are essential. Continue to read >>

How Alibaba Is Creating The Future Of Commerce On 11/11

Since it was launched seven years ago, Alibaba’s Singles Day shopping festival has become the largest shopping day on the planet. This year’s Singles Day will be like no other. From virtual reality shopping to live streaming fashion shows to augmented reality games, Alibaba is bringing us the future of retail on this year’s Singles Day shopping festival. Continue to read >>

What To Expect From Trump’s China Ambassador

President-elect Donald Trump nominated the Iowa governor Terry Branstad as his ambassador to China. Mr. Branstad knows the Chinese President Xi Jinping personally for over 30 years. What does this mean for the US-China relationship? Continue to read >>

China’s Millennial Consumers: What Victoria’s Secret Got Wrong, And Nike Got Right

Chinese millennials are a new breed of consumers who will shape the future of commerce. They are very interested in consumption and excited by it. But reaching them isn’t easy. Companies must understand them intimately in order to win their hearts and minds. Continue to read >>

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