Seminar

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The Secret of Succeeding in China

- A Result-producing One-day Program Designed for Your Success in the World’s Largest Market

The rise of China’s middle class is believed to be the biggest story of our time. A Credit Suisse report predicts China’s consumer market will reach $16 trillion by 2020, overtaking the United States as the world’s largest consumer market.

Is your company prepared to capture these opportunities? What are the risks and challenges? This one-day seminar will uncover the next growth opportunities for your company and help you develop winning strategies to succeed in one of the largest markets in the world. You will learn:

  • Who are Chinese consumers and what they want
  • Identify new opportunities for the next 5-10 years
  • Why some Western companies failed in China and how to avoid their mistakes
  • Best practices from the companies that succeeded and apply them to your business
  • The Secret Revealed: Success Formula (trademark)
  • Step-by-step guidance on implementing the Success Formula for your business
  • Create a road map and action plan to develop your markets in China
  • “Jump-start Package” with shortcuts and resources to help you maximize your chances to succeed with minimal investment

For part of the afternoon, your seminar becomes a result-producing, problem-solving, and opportunity-generating marketing clinic. Attendees will leave the seminar with an actionable plan and customized strategies to profit in China.

Please visit the program website: TheSecretOfSucceedingInChina.com

Testimonials

“The Secret of Succeeding in China program can help your company know what to do – and equally importantly what not to do – in order to become profitable in China. It helps companies prevent headaches and overcome challenges they run into when operation in China.”

Shaun Rein, Founder & Managing Director of China Market Research Group (CMR), author of The End of Cheap China

“This is a very unique program. Where there are many conferences about China, there is no such a program that gives people concrete take-aways that they can apply to their businesses.”

Steve Mushero, Founder and CEO of ChinaNetCloud

“Ms. Wang has a deep knowledge about China and a wide range of connections. She is very instrumental in helping us develop our China strategy.”

Dr. Chris D’Couto, CEO of Neah Power Systems

“We were very fortunate to have worked with Helen Wang on a variety of projects. She is our go-to person for China related clients.”

Avish Dahiya, co-founder and COO of DNA Global Network

Recent Posts

Book Excerpt: Seeds Of Alibaba’s IPO Planted In 2004 Battle With eBay

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In light of Alibaba’s upcoming IPO, I thought it would be appropriate to run a series of excerpts from my book The Chinese Dream, which documents Alibaba’s humble beginning, its triumph over eBay, and Jack Ma’s legendary story.

The first episode is set in 2004. eBay just entered China and planned to dominate China’s nascent online market. An unknown Chinese company, Alibaba, started a sister site called Taobao to compete with eBay. Everyone thought this was a crazy idea. However, Jack Ma, Alibaba’s founder and CEO, was undeterred. He asked his team to stand upside down so that they could look at the world from a totally new perspective.

He said, “EBay may be famous in the United States, but in China, if you ask one hundred people whether they’ve heard about eBay, I believe that less than 10 percent have heard of it. But if you ask one hundred people whether they’ve heard about Alibaba, 90 percent know about us…. I believe we have a chance.”

Read the full story on Forbes.com.

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