Seminar

The Secret of Succeeding in China

– A Result-producing One-day Program Designed for Your Success in the World’s Largest Market

The rise of China’s middle class is believed to be the biggest story of our time. A Credit Suisse report predicts China’s consumer market will reach $16 trillion by 2020, overtaking the United States as the world’s largest consumer market.

Is your company prepared to capture these opportunities? What are the risks and challenges? This one-day seminar will uncover the next growth opportunities for your company and help you develop winning strategies to succeed in one of the largest markets in the world. You will learn:

  • Who are Chinese consumers and what they want
  • Identify new opportunities for the next 5-10 years
  • Why some Western companies failed in China and how to avoid their mistakes
  • Best practices from the companies that succeeded and apply them to your business
  • The Secret Revealed: Success Formula (trademark)
  • Step-by-step guidance on implementing the Success Formula for your business
  • Create a road map and action plan to develop your markets in China
  • “Jump-start Package” with shortcuts and resources to help you maximize your chances to succeed with minimal investment

For part of the afternoon, your seminar becomes a result-producing, problem-solving, and opportunity-generating marketing clinic. Attendees will leave the seminar with an actionable plan and customized strategies to profit in China.

Please visit the program website: TheSecretOfSucceedingInChina.com

Testimonials

The Secret of Succeeding in China program can help your company know what to do – and equally importantly what not to do – in order to become profitable in China. It helps companies prevent headaches and overcome challenges they run into when operation in China.”

Shaun Rein, Founder & Managing Director of China Market Research Group (CMR), author of The End of Cheap China

“This is a very unique program. Where there are many conferences about China, there is no such a program that gives people concrete take-aways that they can apply to their businesses.”

Steve Mushero, Founder and CEO of ChinaNetCloud

“Ms. Wang has a deep knowledge about China and a wide range of connections. She is very instrumental in helping us develop our China strategy.”

Dr. Chris D’Couto, CEO of Neah Power Systems

“We were very fortunate to have worked with Helen Wang on a variety of projects. She is our go-to person for China related clients.”

Avish Dahiya, co-founder and COO of DNA Global Network

Recent Posts

The Trumps May Bring More Chinese Travelers To The U.S.

Ivanka Trump speaks, as President Trump listens, during a meeting with women small business owners in the White House on March 27, 2017. (Photo by Andrew Harrer-Pool/Getty Images)

Despite Trump’s anti-China rhetoric during his campaign, more Chinese are choosing the U.S. as their next travel destination.

A survey by Brand USA reveals that the Chinese are the only group indicating that the political climate in the United States under Donald Trump has made them more likely to visit the country than before. This puts them in stark contrast to every other country surveyed, which includes Mexico, Canada, and Australia.

It seems counterintuitive, but many Chinese actually like President Trump. The reason is simple: he is a strong man. In Chinese culture, a strong man should be in charge. Maybe that is why President Xi Jinping is popular in China, with nearly 90 % approval rate.

The fact that President Trump hosted his first meeting with President Xi at his summer resort Mar-a-Lago may very well make it a site of fascination for wealthy Chinese who look for ways to associate with the world’s famous and powerful.

Already, Chinese billionaire and real estate tycoon Guo Wengui has shown off pictures of himself on the Mar-a-Lago grounds with its managing director Bernd Lembcke — Trump’s “favorite man,” even before President Xi set foot on the property.

China now has more billionaires than the United States. Last year, China’s billionaire population surpassed the United States’, numbering 568 versus America’s 535. Be prepared for more Chinese billionaires to join the membership club at Mar-a-Lago.

The same is true for Ivanka Trump. While Ivanka is a controversial figure in the U.S., many Chinese women adore her and consider her a role model. She seems to have everything Chinese women aspire to — pretty, rich, elegant, and her own career, not to mention her beautiful family.

During the Chinese New Year, Ivanka uploaded a video of her daughter Arabelle reciting Chinese poems. The Chinese were mesmerized by that. The video has gone viral on Chinese social media.

Ivanka Trump also fits into the stereotype of what a “good” woman should be in Chinese culture. She is loyal to her father, as many see it, and she is devoted to her husband because she converted to Judaism when she married Jared Kushner. Those are considered Chinese virtues.

As such, Mar-a-Lago may become the next wedding destination for wealthy Chinese millennials. An increasing number of Chinese are planning their weddings overseas, with some having a budget as much as 1 million yuan (about $150,000).

According to Ctrip, the Chinese travel site, overseas weddings have increased exponentially, growing at 200% in recent years. Nearly 60% of young Chinese plan to travel overseas to tie the knot. With Ivanka’s aura, I wouldn’t be surprised if some of them are eyeing Mar-a-Lago to toast a happy life.

Chinese travelers represent the largest group of luxury consumers in the world, accounting for one-third of total luxury purchases in 2016. The Trumps may bring more Chinese travelers to the U.S. than ever before.

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