Seminar

The Secret of Succeeding in China

– A Result-producing One-day Program Designed for Your Success in the World’s Largest Market

The rise of China’s middle class is believed to be the biggest story of our time. A Credit Suisse report predicts China’s consumer market will reach $16 trillion by 2020, overtaking the United States as the world’s largest consumer market.

Is your company prepared to capture these opportunities? What are the risks and challenges? This one-day seminar will uncover the next growth opportunities for your company and help you develop winning strategies to succeed in one of the largest markets in the world. You will learn:

  • Who are Chinese consumers and what they want
  • Identify new opportunities for the next 5-10 years
  • Why some Western companies failed in China and how to avoid their mistakes
  • Best practices from the companies that succeeded and apply them to your business
  • The Secret Revealed: Success Formula (trademark)
  • Step-by-step guidance on implementing the Success Formula for your business
  • Create a road map and action plan to develop your markets in China
  • “Jump-start Package” with shortcuts and resources to help you maximize your chances to succeed with minimal investment

For part of the afternoon, your seminar becomes a result-producing, problem-solving, and opportunity-generating marketing clinic. Attendees will leave the seminar with an actionable plan and customized strategies to profit in China.

Please visit the program website: TheSecretOfSucceedingInChina.com

Testimonials

The Secret of Succeeding in China program can help your company know what to do – and equally importantly what not to do – in order to become profitable in China. It helps companies prevent headaches and overcome challenges they run into when operation in China.”

Shaun Rein, Founder & Managing Director of China Market Research Group (CMR), author of The End of Cheap China

“This is a very unique program. Where there are many conferences about China, there is no such a program that gives people concrete take-aways that they can apply to their businesses.”

Steve Mushero, Founder and CEO of ChinaNetCloud

“Ms. Wang has a deep knowledge about China and a wide range of connections. She is very instrumental in helping us develop our China strategy.”

Dr. Chris D’Couto, CEO of Neah Power Systems

“We were very fortunate to have worked with Helen Wang on a variety of projects. She is our go-to person for China related clients.”

Avish Dahiya, co-founder and COO of DNA Global Network

Recent Posts

“The Chinese Dream Is to Leave China”

When I wrote my book The Chinese Dream eight years ago, I observed an extreme optimism and anxiety among the newly-bred middle class in China.

middle class mediocreAt that time, although many were anxious, there was still a fair amount of optimism. Even a Pew Global Attitudes Survey said that more than two-thirds of Chinese expected their personal position to improve in the coming years.

Only a few years later, things have changed substantially. According to a New York Times article, middle class Chinese are anxious to move their money out of the country. Although the government has tightened the control on capital flight, people find ways to get around the restriction. The article indicates that in the last year and half, individuals and companies have moved about $1 trillion out of the country.

And, more people are trying to leave the country:

In fiscal 2014, 76,089 Chinese were awarded permanent residency status in the United States, up by 4,291 from the previous year. Of the 10,692 investment visas provided by the United States in the 2014 financial year, 9,128 went to Chinese nationals, up about 30 percent from the previous year. Meanwhile, 88 percent of Australian “significant investor visas” have been given to Chinese citizens.

More and more Chinese students are studying overseas and many of them are looking to stay abroad:

In the 2014-15 academic year, at least 304,040 Chinese students were studying in the United States, up about 110,000 from 2011-12.

The economic slowdown has certainly caused anxiety. But lack of confidence in one’s own country goes far beyond economic reasons. As I have said and written many times, without the rule of law, the Chinese middle class will never feel secure in China.

This reminded me of a conversation I had with a professor in China early this year. While attending the Stanford+Connects event in Shanghai, I shared a taxi with a Italian professor who leads the China program at Zhejiang University. Naturally, we had a discussion about China. When he learned I wrote a book called The Chinese Dream, he asked what is the Chinese Dream, and what’s the difference between the Chinese Dream and American Dream. Before I elaborated, he said something that took my breath away:

“I think the American Dream is that everyone wants to go to America; and the Chinese Dream is that everyone wants to leave China.”

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