I was interviewed by The Diplomat on Chinese millennials as consumer superpower. See the full interview below:
Trans-Pacific View author Mercy Kuo regularly engages subject-matter experts, policy practitioners, and strategic thinkers across the globe for their diverse insights into U.S. Asia policy. This conversation with Helen Wang – Silicon Valley entrepreneur and author of The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means for You – is the 92nd in “The Trans-Pacific View Insight Series.”
Explain the rise of China’s millennials as consumer superpower.
China’s millennials are a new breed of consumers who will shape the future of commerce. Numbering more than 400 million, they have indeed become a consumer superpower. Continue reading