China to Become the World’s Largest Importer by 2014

According to The Economist, China will surpass the United States to become the largest importer in the world by 2014. There are plenty of opportunities for companies to take advantage of China’s growing middle class. Here are a few useful tips if you are interested in exporting to China:

  • Check out your local Chamber of Commerce or Export Assistance Center and familiarize yourselves with legal and regulatory issues in China. These facilities also have a lot of resources and services that can help you develop China market entry strategies and find the right business partners.
  • Consider rebranding or repositioning your products in China. Remember, what works in your native country may not work in China. You really need to learn about Chinese culture, understand Chinese consumers, and adapt your products and services to the China market.
  • For smaller brands, e-commerce is a great way to break into the China market without significant upfront cost. China’s ecommerce has been growing at 60 percent each year in recent years. More than 100 million Chinese shopped online last year. And China’s Internet users are expected to reach 750 million in 2015.
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I Will Be Speaking at American Association of University Women

Happy New Year, everyone! May 2012 bring you much happiness, success, and prosperity!

As an upbeat note of the new year, I will be speaking at the Authors’ Luncheon at Los Gatos – Saratoga branch of American Association of University Women (AAUW) on January 25. See below a flyer for the event:

When: January 25 at 11:30 am – 2:30 pm

Where: La Rinconada Country Club, 14595 Clearview Drive, Los Gatos, CA 95032

For over 130 years, AAUW has advocated a fair chance for women and girls by breaking through their educational and economical barriers. What a honor to speak at such a wonderful organization! Click here to see the registration details.

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