A new Internet video sharing site Yoqoo (??) was launched in Beijing last month. Similar to YouTube in the US, it allows users to generate short video clips and share online with their friends and families.
The founder is my friend – the former COO of Sohu Victor Koo! According to Victor, Yoqoo lets people to watch funny clips to relax themselves before they start their day at work or when they leave their offices in the evening. “That will be a new lifestyle,” Victor said.
Video sites that offer clip sharing are getting increasingly popular in the United States. For instance, YouTube has quickly become one of the most-viewed website, with users uploading 50,000 video clips per day. The video offerings of Google and Yahoo! have also generated a lot of traction.
What’s different about Yoqoo is it taps into the opportunity of the convergence of broadband Internet, 3G (third generation) mobile technology and traditional TV networks. With the country’s 400 million mobile phone users and 3G technology, Yoqoo will allow users to download video clips to their handsets.
As to business model, Yoqoo is targeting advertisements from TV companies and even film makers. It also expects some studios to post trailers at the site as part of their marketing strategy.
However, the question remains who would watch video clips and how to navigate the ocean of information overload. In my opinion, an aggregator site that can help users sort out useful and quality information will be critical.
It seems to me in the past when we talked about Internet, it was about text and pictures. Now it’s about audio and videos. User-generated content is the trend. As Yoqoo’s logo says: “?????” – the world is watching!