Yesterday’s Seeking Alpha article says, eighty percent of Chinese youth in urban areas between the ages of 18 and 25 are active bloggers. That is approximately 50 million bloggers! They blog on a variety of topics, ranging from celebrities to sports to lifestyle. They discuss on topics such as what clothing to buy, what music to listen to, and what movies to watch.
These days, young people don’t care about political issues. They care about being cool and getting ahead. They are pragmatic, driven and extremely international-minded that set them apart from their parents.
Chinese youth also forms a major class of consumers. There are about 15 million undergraduate students in Chinese universities. They are increasingly keen on buying iPod music players, fashionable cosmetics and clothing, as well as other famous name-brand goods.
The number of Chinese college students is expected to grow to 30 million by 2010. These young adults are products of the controversial “one-child” policy. Chinese parents, wishing the best for their only child, are willing to foot every bill for their children during college years to ensure their success.