I was interviewed on CCTV-America on Friday to discuss the gigantic human movement during the upcoming Chinese Spring Festival – 3.6 billion trips, according to an official estimate.
The Spring Festival, which will officially start on January 31, is the Chinese Lunar New Year. It usually lasts for at least two weeks. During this period, many businesses are closed, and people go home to visit their families or travel for vacation. It is like Christmas in this country.
China has over 260 million migrant workers. They will be going back to their hometowns or villages for the Chinese New Year. For upper middle class Chinese, they will be traveling to overseas. I have seen many Chinese coming to this country for vacation during the Spring Festival.
Still, 3.6 billion trips is a mind-boggling number. That means every single person, including infants and elders, will make 3 trips during the holidays, which seems very unlikely. Perhaps they have a different way to count trips.
Regardless, it is a good sign for the Chinese economy. The Chinese government wants China to move more toward domestic consumption. As Chinese have more income, they will travel more, which, in turn, contributes to a more “service-oriented economy. ”
After Mattel’s embarrassing closure of its flagship store, the House of Barbie, in Shanghai two years ago, the American toy maker seems to have learned a thing or two about the Chinese market.
Its newly launched “Violin Soloist” Barbie aims to target Chinese parents who want their daughters to be “geniuses,” just like any self-respecting tiger mom would. The doll has a traditional Barbie look – blonde, blue eyes and dressed in glamorous hot pink. In addition to her five-inch high heels, she even has a violin!
At first glance, it’s hard to imagine that a Barbie like this would appeal to Chinese girls. Don’t they want dolls that would look more like them – black hair, brown eyes and round face? Continue reading Can Mattel Make A Comeback In China?
Recently, I was interviewed by The Wall Street Journal about how American toy-maker Mattel misread feminism in China. As the result, it had to close its flagship store, the House of Barbie, in Shanghai, and threw away over $30 million investment.
Since then, Mattel seemed to have learn a thing or two about the Chinese market. The Wall Street Journal article indicates that the company is making new efforts in China.
The Chinese toy and games market has been growing at 14% in the last five years. The demand will continue to be strong as growing Chinese middle class families want to give their children the best. And, they have the disposable incomes to do that.
There are still opportunities for Mattel to get it right in China. I will soon have an article on Forbes.com to comment on Mattel’s newly launched Barbie “Violin Soloist.” Stay tuned!
Nearly three years after my book The Chinese Dream was first published, a book review by Samir Jaluria, a management consultant and blogger, shed new light on the importance of understanding the growing impact of the Chinese middle class. I am glad to see people find the book informative. Below is the review:
Helen Wang’s The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means To You is an informative, well-written book about China’s growing middle class. Wang, an independent consultant who assists companies doing business in China, artfully breaks down the book into a series of themes and interweaves them with a succession of personal experiences and fascinating interactions (including one with a PR manager doing “religion shopping” and another with Jack Ma, the founder of Alibaba). The Chinese Dream’s principal argument is that the rise of a large Chinese middle class is beneficial for both China as well as the rest of the world. Furthermore, Wang believes that middle class Chinese and Westerners have a similar set of core values and share many of the same aspirations and dreams and can thus learn from each other.
To me, the biggest takeaway is how communism and capitalism can co-exist side-by-side in China. Continue reading Book Review: Living the Chinese Dream
I was honored to speak at The 1990 Institute’s Teachers Workshop on Monday in San Mateo, California. The two-day workshop, titled China’s Growing Global Impact, was designed to help high school teachers understand what’s happening in China and prepare our students for a future that will be very different from their parents’.
My presentation, of course, is on the subject of the rise of China’s middle class. Here are the slides I presented at the workshop:
The 1990 Institute is an organization that fosters better understanding between the U.S. and China. Other people on the panel include Dr. Tom Gold, professor of sociology of UK Berkeley, Dr. Mark Henderson, program head of Environmental Studies at Mills College, and John Kamm from Dui Hua Foundation. It was a real honor to be in such a distinguished company.